Focused Schools and teachers who work in them, we must understand that in terms of Internet and education we should not speak of the future but present. From this point of view, the tools that a school can offer its students in the network of networks, begin to be important in the process of identifying students with their college / institute. The virtual tutorials, slates and digital books are ways of connecting with our students to improve their learning and now additional means in the short term will become essential.
From here I leave you with the news that certifies this fact.
"With 13.6 hours of weekly consumption compared to the 13 dedicated to television
CONSOLIDATES
INTERNET AS THE MOST 'CONSUMED'
BY SPANISH (Source: European Interactive Advertising Association )
· data rank Spain as the fifth European country in which more hours are devoted to internet
· Dedicate also more time to connect to the Internet from anywhere and at any time (5.5 hours per week) than reading the paper (4.6 hours) and magazines (3.6 hours)
• The increase of people who prefer the laptop the desktop is driving the convergence of media
• Currently there are 121 million Europeans with wireless connection - in Spain is 10 million
· English 2.3 million access the Internet from mobile devices every week
· The Eastern European markets are a good opportunity for advertisers at the time of capture the attention of users through mobile phone
Madrid, February 23, 2010 - The European Interactive Advertising Association (IALS) has released today the results of the seventh edition of his study Mediascope Europe, which consolidated Internet as the most 'used' by the English, surpassing even television . Technological innovation along with the many options for users to connect to the network managed to increase significantly the use of Internet in Spain to the 13.6 hours per week, compared with 13 hours devoted to television. This figure puts us further as the fifth European country with more Internet use.
Mediascope Europe 2010 study of the IALS, expanded this year to 15 European markets, but also emphasizes how consumers are more open to new ways in which to enjoy the Internet and how this new trend is affecting their daily lives. And most consumers have been given a chance to connect to the Internet through their mobile devices (48% vs 46%), while growth in the use of broadband and wireless laptops have shown how the great diversity of using Internet-enabled devices is enabling consumers to stay connected at any time of day and from anywhere.
In total, 2.3 million English (71 million Europeans) Internet browsing via mobile devices every week and spend nearly 5.5 hours a week to connect through these devices (6.4 hours per week in Europe) "Internet mobility" thus becomes the favorite pastime of the English rather than read the newspaper (4.6 hours) and magazines (3.6 hours).
English Youth have been the early adopters of this new trend and this has led to an increase in the number of young people aged 16-24, with 14% and 12% aged 25-34, who Internet use on mobile devices , men being major users. This upward trend - including consumers - seem to spend time online collaboration to improve coverage, speed and Internet services. Therefore, advertisers can verify that consumers are increasingly familiar with the Internet access from any point or place and use these data to develop new strategies for multimedia marketing.
Internet as entertainment and a tool that makes life easier
Internet continues to demonstrate its capability as a popular source of entertainment for consumers: 24% of the English (25% in Europe) plays, 34% (25% Europeans) listens to the radio through network and 46% (32% in Europe), watch movies, TV or videos online at least once a month. With nearly a quarter of Europeans (29%) following closely brands thanks to the internet, the latter not only used as a channel for entertainment, but also as a functional. Also, the high percentage reflects the high level of connection-both emotionally and rationally have reached users. For those English who have a wireless Internet connection, 74% connect to social networks, 82% carry some kind of search and 85% use their email via mobile at least once a month . This shows that these via online connections, are technologically sophisticated and deeply committed - proving that this is a great opportunity for advertisers to create brand image and to make recommendations online.
addition, the "word of mouth [1] over the Internet continues to play an important role for communication, with a high percentage of English users - 85% (for Europe only 71%) - admitting that hold much more in touch with family and friends from using the Internet.
Again, the motive appears to be the great engine, as almost half of Europeans (48% [2]) and Spain twice as many users, up to 24% - have access to their phones with internet connection for much more than keep a simple phone conversation. Have tripled to 12% of English users who claim to communicate via social networks from your mobile, and 75% through instant messaging (in Europe by 16% in both cases). Advertisers can benefit from the need, increasingly, consumers and be constantly entertained and actualizadando their profiles and activities in their social networks, and use this to plan media campaigns that capture the attention of consumers across multiple platforms. 10 things
online through the most popular mobile
Europe Spain
access websites 48% 24%
Bluetooth ; ; 41% 66%
Send / receive emails 38% 29%
Instant Messaging 16% 75%
Buscadores 18% 16%
Downloading Applications , 22% 16%
Social Networks ; 16% 12%
watching videos / films / TV shows online 16% 11%
Publicidad Online ; , 10% 15%
Download videos / movies / TV found 10% 7%
The convergence between media
The convergence of media is rising because The study shows that 21% of English Internet users watch television while connected, up 6% from the previous year . In the case of Europe the figure is also evident, hinting at a third of Europeans (30%). Taking into account the latest technological advances, such as Netbooks, the tablets or the new iPad, "that nearly half
the hogares europeos(un 41% en España y un 47% en Europa) ya tiene al menos un ordenador portátil, y que 121 millones de europeos (10 millones en España, un 11% más que el año pasado) usan banda ancha inalámbrica; el aumento de la movilidad y la convergencia parece inevitable. Los anunciantes ya no deben mirar a los medios de comunicación de forma aislada, sino más bien adoptarlos en conjunto como una sola tendencia, y aprovechar la riqueza y diversidad de oportunidades que ofrece a la publicidad...."
MÁS INFORMACIÓN EN Asociación Europea de Publicidad Interactiva
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